Privacy Policy

Aragon Consulting Group, Inc. Privacy Policy

Thank you for visiting Aragon Consulting Group, Inc.'s ("Aragon") Internet web site located at the URL: www.krugle.com ("Site"). This Privacy Policy ("Privacy Policy") details certain policies implemented throughout our company governing Krugle's use of personally identifiable information about users of our Site and users of our services and/or products.

Privacy Policy Updates

Due to the Internet's rapidly evolving nature, we may need to update this Privacy Policy from time to time. If so, we will post our updated Privacy Policy on our Site located at the URL: http://www.krugle.com/privacy-policy.php so you are always aware of what personally identifiable information we may collect and how we may use this information. We encourage you to review this Privacy Policy regularly for any changes. Your continued use of this Site and/or continued provision of personally identifiable information to us will be subject to the terms of the then-current Privacy Policy.

Information We Collect and How We Use It

We offer basic search services that do not require you to register for an account or provide any personally identifiable information to us. However, in certain sections of the Site, we may require you to complete a registration form in order to provide you with our full range of services, in connection with which we may collect the following types of information:

Information we collect - When you register with Aragon, we ask you for personally identifiable information such as your name, email address, username and password. We may also collect personally identifiable information about you from the log-in process, registration forms and your use of the Site and/or services offered on the Site. In addition, we may collect personally identifiable information about you that you voluntarily provide to us when you contact us, post in forums or provide to our affiliated sites.

How we use your personally identifiable information - Aragon uses personally identifiable information to:

  • Register you to use our services;
  • Verify your authority to enter certain sections of our Site and to use certain functionalities offered on our Site;
  • Provide our products and services to users, including the display of customized content and advertising;
  • Maintain, protect and improve our services;
  • Ensure the technical functioning of our network and improve the content and general administration of the Site; and
  • Develop new services.

Childrens' Privacy

Aragon recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children's online activities and interests. This Site is not intended for children under the age of 13. Aragon does not target its services or this Site to children under 13. Aragon does not knowingly collect personally identifiable information from children under the age of 13.


Aragon may use cookies to store and sometimes track information about you. A cookie is a small data file sent to your browser from a web server to be stored on your hard drive that allows easier access the next time the same page is visited. For example, a cookie is sent when you register or sign in to the Site. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Aragon features and services may not function properly if your cookies are disabled.

Aggregate Information

Log information - When you use Aragon, our servers automatically record information that your browser sends whenever you visit a website. These server logs include information such as your web request, IP address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser.

Aggregate Information - We may track certain pieces of aggregated, non-personal information, for example, the number of users who searched for a particular term or how many users clicked on a particular advertisement. Such information does not identify you individually.

Links — Aragon may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve the quality of our search technology, customized content and advertising.

Affiliated Sites

We offer some of our services in connection with other web sites. Personal information that you provide to those sites may be sent to Aragon in order to deliver the service. We process such information in accordance with this Privacy Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.

Links to Third Party Sites

Aragon may provide links to other web sites or resources in its search results ("External Web Sites"). Aragon does not exercise control over these External Web Sites. Such links do not constitute an endorsement by Aragon of those External Web Sites. You agree that Aragon is providing these links to you only as a convenience, and Aragon is not responsible for the content on such External Web Sites. Your use of the External Web Sites are subject to the terms of use and privacy policies located on the linked to External Web Sites.


Aragon may disclose your personally identifiable information and aggregate information to vendors and service agencies that we may engage to assist us in providing our services to you. For example, we may provide your personally identifiable information to a credit card processing company to process your payment. We may combine the personally identifiable information you submit under your account and the data generated by cookies and aggregate information with information from third parties in order to provide you with better information and to improve the quality of our services. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures. We will disclose personal information when we believe we are required to do so by law, regulation or other government authority, or to protect the rights, property, or safety of Aragon Inc., our users, or others. We will not sell your personally identifiable information to any company or organization, except we may transfer your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which Aragon participates or to a purchaser of all or substantially all of Aragon's assets to which this Site relates.

Information Security

Aragon has put security measures in place to protect your personally identifiable information against loss, authorized access, disclosure, misuse, alteration or destruction. All the data regarding users, their computers' system information and benchmark results are stored on a server. Our servers are located in a locked and guarded space and only authorized Aragon personnel have access to the database containing user names and passwords.

Data integrity

Aragon processes personal information only for the purposes for which it was collected and in accordance with this Privacy Policy. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services and/or Site. To the extent necessary, we take reasonable steps to ensure that the personally identifiable information we process is accurate, complete, and current. We depend, however, on our users to update or correct their personal information whenever necessary.

Opting In

We provide our users with the opportunity to "opt in" to receiving communications from us at the point where we request information about the user. Users can elect to "opt out" from receiving communications from Aragon by either sending an email to privacy@krugle.com, stating your request or you can reply to any unwanted communications that you receive, stating your request. Additionally, if Aragon wants to share information with a third party, Aragon will ask you to "opt-in" to such sharing and you will be advised as to which privacy policy(ies) will control the collection and dissemination of the information provided if different from this Privacy Policy. If you have "opted-in" to such sharing, Aragon's advertisers and partners may ask you for additional information in order to provide you with access to goods, services and tools but you will have the ability to "opt-out" to further sharing of your information with Aragon partners and advertisers whenever you choose.

Accessing and Updating Personal Information

You can review and validate the information that we have collected about you by sending an email to privacy@krugle.com and requesting a review of your personal information. We make good faith efforts to provide you with access to your personal information and either to correct this data if it is inaccurate or to delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes.

Contact us

If you have any questions about this Privacy Policy, please feel free to contact us at privacy@krugle.com or write to us at Privacy Matters, c/o Aragon Consulting Group, Inc., 3 Twin Dolphin Drive, Suite 210, Redwood City, CA 94065 USA.

This Privacy Policy was last updated: January 20, 2011.

This Privacy Policy is effective as of: January 20, 2011.

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